Visual Communication Attract And Maintain The Attention


Learning has commercialized since last decades. It is no more a thing which remains verbal and a student has to grasp on his head what is being said. Visual communication, however, is the delivery of message through the use of visual elements to convey ideas and information to the targeting audience.

A study commissioned by 3M Corporation, suggests that you can be 43% more effective when using visual aids as a presenter. Similarly, unless words, concepts, ideas are linked to an image they “go in one ear, and out the other”.

The reason is that words are processed by our short-term memory where we can only remember about seven pieces of information (the reason why we have 7 digit phone numbers).

Interaction through sight – Visual techniques play an important role to transmit knowledge through various tools such as graphs, charts, patterns where the children are usually grossed.

Quick responses – When a child is given a pen and a paper, he undoubtedly turns ineffective for a fraction of time and may delay in giving results to the questions. But in visual interactions, it takes immediate working of the nerves and the answers are quickly responded.

Less wastage, more learning – The structural concepts of written and oral communication takes much time to exchange information. But the number of receivers can be communicated at a time through visual methods.


Disordering orders – Some children are born with disorders which includes

• Down syndrome
• Autism Spectrum Disorder
• Attention Deficit Hyperactivity Disorder
• Language Disorders and Delays
• Hearing Impairment

To aid this deficiency visual communication can do wonders where they shall not be restricted and fly fearlessly like other children.

Reading, writing, learning can never be obsolete but it still faces a certain limitation where the visualization comes in! It leaves an indelible impression on the mind of learners no matter what age.

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